*Rolls Out Reforms Towards Sanitising Social Media For Good
Worried by the increasing use of social media for setting negative values, which have been promoting rage, wars, immorality and general social disharmony, the Facebook team has outlawed fake and sensational news items from its News Feed category.
With this development, Facebook stressed that only news items from trusted sources or rather verified sources would be published on Facebook and with intent to play down sensationalism, misinformation and polarization.
Founder of Facebook, Mark Zuckerberg made this known on his personal handle, disclosing that Facebook has launched series of reforms aimed towards preventing groups or individuals from across the globe from using Facebook for unrewarding ulterior motives.
Zukerberg said with the reforms in place, Facebook users will be seeing less public content, including news, video, and posts from brands that are not in conformity with moral standards.
He said the Change being effected involves news items making up roughly 4% of News Feed, while all the same, news will always be a critical way for people to start conversations on important topics.
On the fresh change being proposed to Facebook, Zukerberg said, “I’ve asked our product teams to make sure we prioritize news that is trustworthy, informative, and local. And we’re starting next week with trusted sources.
“There’s too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them. That’s why it’s important that News Feed promotes high quality news that helps build a sense of common ground.
“The hard question we’ve struggled with is how to decide what news sources are broadly trusted in a world with so much division. We could try to make that decision ourselves, but that’s not something we’re comfortable with. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you — the community — and have your feedback determine the ranking.
“We decided that having the community determine which sources are broadly trusted would be most objective.
“Here’s how this will work. As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source. The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly. (We eliminate from the sample those who aren’t familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it.)
“This update will not change the amount of news you see on Facebook. It will only shift the balance of news you see towards sources that are determined to be trusted by the community.
“My hope is that this update about trusted news and last week’s update about meaningful interactions will help make time on Facebook time well spent: where we’re strengthening our relationships, engaging in active conversations rather than passive consumption, and, when we read news, making sure it’s from high quality and trusted sources”